Maintaining an active and engaging blog is one of the most effective ways to drive traffic to your private physical therapy practice website. Let's learn about the benefits of a compelling blog and the best practices for launching and maintaining your blog.
Creating and maintaining a blog for your physical therapy practice can be done in as little as an hour or two a week and supports your efforts to:
Marketers who use blogs generate 67% more leads than their counterparts, and companies with blogs have over 50% more website visitors. If you aren't keeping an updated blog today, you're missing out on the opportunity to engage and convert patients actively looking for a physical therapist in your area. More importantly, another private practice in your area is leveraging the opportunity.
When establishing your blog, follow these best practices to maximize efficacy and reach.
The first step in launching a blog on your website is creating your content strategy, which outlines your approach to content creation. Your content strategy should include your target audience and a content calendar to ensure your blog stays active and engaging for readers. When developing your content calendar, plan out each blog in advance, identify who will be responsible for authoring each post, and draft a schedule for writing, editing, approving, and publishing blog posts. As a rule of thumb, choose quality over quantity - more on that next.
When it comes to the content on your blog, a weekly, 300-word blog post that contains relevant, high-quality information is more valuable than a daily, 500-word blog post that contains more filler than quality content. Make sure your blog posts are informative, well-written, and provide value to your readers. This will help to establish your blog as a reputable and reliable source of information for physical therapy.
To drive website traffic, use keywords related to physical therapy in your blog posts, take advantage of local SEO and optimize your posts for search engines to rank higher. Any keywords you choose should be incorporated naturally, adding value to the post overall.
By staying abreast of the latest news, research, and discussion in the physical therapy field, you can pass updates, opinions, and guidance on to your patients and followers, creating a high-value and interesting blog that establishes expertise and drives website traffic. Consider discussing new treatment methods, the latest research findings in physical therapy and related fields, technological advances, and current debates in the field.
Patients and prospective patients are more likely to read your blog if it's visually appealing. Use appropriate images, videos, and infographics in your content to make your posts more engaging and to help explain exercises and techniques. Make sure the layout is clean, easy to read, and visually pleasing, with short paragraphs and bulleted lists to break up the text.
Encourage your readers to leave comments and engage with your blog. This can help build a community around your blog and create a sense of engagement with your readers. You can encourage comments by closing your blog with a question and a prompt to comment, like, "Which of these techniques has been most effective for you? Share in the comments." or "What's your favorite tip for enjoying vacation while recovering from a knee injury? Let us know in the comments."
You should also share your blog posts on social media platforms like Facebook, Twitter, and LinkedIn to help increase your reach and attract more readers.
Not sure what to write about? Check out our ideas below to help get your creative juices flowing.
Incorporating a blog on your physical therapy website increases traffic, improves your conversion rate, builds trust in your community, and more. When building your blog, it is best practice to create a content strategy, produce high-quality content, pay attention to topics trending in physical therapy, make it visually appealing, and encourage comments and engagement.
By following these best practices, PTs can create a professional physical therapy blog to help establish themselves as an expert in their field and attract new patients. Check out the Guide to Marketing Your Private Physical Therapy Office from MWTherapy to learn more about marketing your physical therapy practice.
If you're looking for ways to improve your PT practice management, check out MWTherapy's All-in-One PT Software. With features like online booking, online payments, and customizable EMR, MWTherapy is the clear choice for a modern practice. Sign up for a free demo today!
